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Slasher Sale is a promotional event used by car dealerships to sell pre-owned vehicles by drastically reducing pricing for a limited time. The Slasher Sale is an automotive promotional event popular with dealerships in the United States, Mexico and Canada. "Slasher Sales" or "Slash-It" Sales were started circa 1989 and since have gained the reputation as being the most profitable automotive "themed event" for new and used car dealerships. There are a number of promotional companies that claim to be the originator of the Slasher Sale, but the Eleventh Circuit Federal Court (case number: Civil #04-00561 HG-KSC〔http://www.martindale.com/intellectual-property-law/article_Williams-Mullen_1022480.htm〕) has upheld Caliber Promotions' claim that the term, "Slasher Sale" or "Slash-It" Sale is trademarked.〔https://www.judicialview.com/Court-Cases/Civil-Procedure/Slasher-Show-May-Infringe-on-Slash-Service-Marks//10/11250〕 ==Marketing techniques== The majority of Slasher Sales use a variety of advertising and marketing techniques to create a high energy environment, in a carnelval style atmosphere. To draw large crowds for the event, low prices are advertised along with free gifts and prizes using traditional and modern advertising mediums. For example, a Slasher Sale may be promoted by: Traditional Marketing: *direct mailers and postcard offerings *radio spots and live broadcasting *television commercials *newspaper advertising *onsite flyers at participating dealership *sign walkers *billboards Modern Marketing: *online banners *social media *email newsletters *websites 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Slasher Sale」の詳細全文を読む スポンサード リンク
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